To promote the new Tiffany T collection to a new generation of women who feel just as at home in the glamorous world of uptown as they do in the edgy and artsy areas of downtown, Sid Lee built the Tiffany T train, an art installation and pop-up shop that lived in the gallery capital of New York, Chelsea.

Unfortunately, I got off the train just before this project completed so I can't take credit for the finished art direction but it did take a lot of hands to build that damn train even at the start.

Some nice people over at Adweek, Elle, and Harper's Bazaar thought it was pretty cool.