Chico Provinciano

When Facebook Messenger launched in Mexico, they initially had trouble garnering users as many already used other messaging apps. We knew telling them about the features wasn’t enough, we had to convince them our app was worth installing and signing up for. So we invited everyone in Mexico to help a small town boy, Cris, who had never left his hometown, accomplish his dream of learning more about his country. We followed Cris, as he chatted his way around Mexico, and documented his entire journey and shared it live on the Facebook Mexico Official Page.

Watch the first video to see how the story unfolded or keep scrolling down to see how it unfolded step by step.

Director: Miles Jay
Photographer: Alejandro Mirsha



A short documentary of the project.

 

#CHICOPROVINCIANO

Some of the highlights of Cris' journey around Mexico on the Facebook Mexico Official Page.

“Cris is on his way to San Miguel. Anyone have any recommendations or things he has to do there? #smalltownboy”

“Cris is on his way to San Miguel. Anyone have any recommendations or things he has to do there? #smalltownboy”

 
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“Have you ever seen the Monarch butterflies in El Oro? Is there a good place nearby for Cris to spend the night? #smalltownboy”

“Have you ever seen the Monarch butterflies in El Oro? Is there a good place nearby for Cris to spend the night? #smalltownboy”

“Cris is going to see the ocean. Let us know if you live in Sayulita and want to teach him how to surf! #smalltownboy”

“Cris is going to see the ocean. Let us know if you live in Sayulita and want to teach him how to surf! #smalltownboy”

“Cris is going to the country’s busiest city and he wants to go dance. Where should he go while he’s here?”

“Cris is going to the country’s busiest city and he wants to go dance. Where should he go while he’s here?”

“Cris’ last stop: Tulum. Anyone want to go a cenote with him? Let us know here." 

“Cris’ last stop: Tulum. Anyone want to go a cenote with him? Let us know here."