When Facebook Messenger launched in Mexico, they initially had trouble garnering users as many already used other messaging apps. We knew telling them about the features wasn’t enough, we had to convince them our app was worth installing and signing up for. So we invited everyone in Mexico to help a small town boy, Cris, who had never left his hometown, accomplish his dream of learning more about his country. We followed Cris, as he chatted his way around Mexico, and documented his entire journey and shared it live on the Facebook Mexico Official Page.
Watch the first video to see how the story unfolded or keep scrolling down to see how it unfolded step by step.
Director: Miles Jay
Photographer: Alejandro Mirsha
A short documentary of the project.
Some of the highlights of Cris' journey around Mexico on the Facebook Mexico Official Page.