CVS Pharmacy isn't just like the other drugstores out there. Every product, every service, every innovation comes from the very same place. It comes from a place of caring. It comes from the heart. And it's about time we tell everyone what we do. Because damn it, we're more than just a go-to for midnight ice cream fixes.
These print ads were turned into OOH and posters for a station take-over in DC Metro and even banners.
Illustrator: Ben Wiseman